Immersive Experiences
One-of-a-kind destinations delivered with end-to-end excellence
Immersive Experiences
One-of-a-kind destinations delivered with end-to-end excellence
Engage. Entertain. Educate. Inspire.
When people enter a Wētā Workshop immersive experience, they’re offered a promise: to experience something they’ve never encountered before. Driven by spatial narrative, our exhibitions, installations and attractions have won multiple Thea Awards and garnered record-breaking visitor numbers.
We’ve designed and manufactured truly unique and culturally resonant experiences around the world, from transforming the world’s largest duty-free shopping complex in Hainan, China, into a breathtaking multisensory journey, to crafting a powerful visitor experience weaving centuries, cultures and technologies for Dubai's World Expo.
Engage. Entertain. Educate. Inspire.
When people enter a Wētā Workshop immersive experience, they’re offered a promise: to experience something they’ve never encountered before. Driven by spatial narrative, our exhibitions, installations and attractions have won multiple Thea Awards and garnered record-breaking visitor numbers.
We’ve designed and manufactured truly unique and culturally resonant experiences around the world, from transforming the world’s largest duty-free shopping complex in Hainan, China, into a breathtaking multisensory journey, to crafting a powerful visitor experience weaving centuries, cultures and technologies for Dubai's World Expo.
Our projects
Haikou International Duty-Free Shopping Complex
Immersive experiences • Design • Manufacture • Immersive art and attractions
Pounamu Pathway
–
Te Ara Pounamu
Immersive experiences • Design • Manufacture • Cultural experiences
Traditional Chinese Medicine Museum
Alif: The Mobility Pavilion
Immersive experiences • Design • Manufacture • Cultural experiences
Experiential storytelling from design to opening
We design immersive experiences that are as meaningful as they are impactful. From the earliest stages of creative development, we create exceptional, deeply researched concepts that speak to audiences on an emotional level. Our design services include blue-sky creative development, concept through to detailed design, master planning, and IP development.
Creating the unforgettable
We work on projects of every scale. Our exhibitions, attractions and cultural destinations draw on the expertise of world-class designers, architects, art directors, project managers, engineers, animators and master storytellers to support each project at every stage of its development. With our creative studio and powerful manufacturing facility under one roof, we transform incredible visions into fully realised experiences.
Our process
We take projects from the earliest concept sketch through to completion, tracking across Royal Institute of British Architects (RIBA) phases every step of the way.
• Creative brief definition
• Blue-sky creative proposals
• IP development
• Strategy and feasibility
• Concept design and creative development
• Multimedia and interactive design
• Schematic and detailed design
• Script and concept development
• Master narrative
• Project execution planning
• Construction management
• Fabrication documentation
• Tender packages
• Production of signature scenic elements
• Multimedia and interactive production
• Content production
• Art direction
• Lighting, AV and technical supervision
• Installation and on-site supervision
• Handover and operation
Our projects
Traditional Chinese Medicine Museum
Pounamu Pathway
– Te Ara Pounamu
Immersive experiences • Design
• Manufacture • Cultural experiences
Haikou International Duty-Free Shopping Complex
Immersive experiences • Design • Manufacture • Immersive art and attractions
Alif: The Mobility Pavilion
Immersive experiences • Design
• Manufacture • Cultural experiences
Experiential storytelling from design to opening
We design immersive experiences that are as meaningful as they are impactful. From the earliest stages of creative development, we create exceptional, deeply researched concepts that speak to audiences on an emotional level. Our design services include blue-sky creative development, concept through to detailed design, master planning, and IP development.
Creating the unforgettable
We work on projects of every scale. Our exhibitions, attractions and cultural destinations draw on the expertise of world-class designers, architects, art directors, project managers, engineers, animators and master storytellers to support each project at every stage of its development. With our creative studio and powerful manufacturing facility under one roof, we transform incredible visions into fully realised experiences.
Our process
We take projects from the earliest concept sketch through to completion, tracking across Royal Institute of British Architects (RIBA) phases every step of the way.
• Creative brief definition
• Blue-sky creative proposals
• IP development
• Strategy and feasibility
• Concept design and creative development
• Multimedia and interactive design
• Schematic and detailed design
• Script and concept development
• Master narrative
• Project execution planning
• Construction management
• Fabrication documentation
• Tender packages
• Production of signature scenic elements
• Multimedia and interactive production
• Content production
• Art direction
• Lighting, AV and technical supervision
• Installation and on-site supervision
• Handover and operation
“Working with the Wētā Workshop team was an unforgettable journey for the Expo 2020 Dubai team. It was a true partnership based on trust and a shared vision that brought to life an experience that was magical, timeless, and literally larger than life! Alongside being creative geniuses, the team at Wētā Workshop are remarkable human beings who are a gift to the world of experience.”
Marjan Faraidooni
Chief HR Officer and Chief of Education and Culture, Expo City Dubai
“Working with the Wētā Workshop team was an unforgettable journey for the Expo 2020 Dubai team. It was a true partnership based on trust and a shared vision that brought to life an experience that was magical, timeless, and literally larger than life! Alongside being creative geniuses, the team at Wētā Workshop are remarkable human beings who are a gift to the world of experience.”
Marjan Faraidooni
Chief HR Officer and Chief of Education and Culture, Expo City Dubai
Let’s work together
Find out how we can make your vision a reality.